Up Close and Personal

with Facebook Advertising


Do you want actionable workshops where we guide you through step-by-step how to set-up your own Facebook Advertising campaign?

Do you want to maximise your small business budget and know how to get the most bang for your buck?

workshop tagline

In a series of hands-on Facebook Advertising workshops, Mamas Collective East and collaborating partner, Digital Street, are going to take you through the tools, tactics and hands-on training so that you can effectively run your own Advertising campaigns on Facebook and Instagram (Juuuuust in case you didn’t know, Facebook owns Instagram so with Facebook’s Business Manager, you can run ads for both platforms. Did we just hear a “booyah!”?)

With over 2.2 active billion users, that’s approximately one-third of the global population, Facebook offers the largest social network OF.ALL.TIME! So why wouldn’t this savvy group of business mamas want a piece of that?

If you’re not already spending on Facebook Advertising, you don’t want to be missing out on an amazing opportunity to reach highly targeted customers, riiight? Or perhaps you have dabbled in it, but it’s not giving you the return-on-investment that you had hoped for and need to understand WHY?

We want you to walk away knowing how to run successful ads for your business - whether you are a Melbourne-based eCommerce retailer, service provider, consultant, coach or VA looking to upskill. In these sessions, we will have your website or landing page ready for ads, help you install your Facebook Pixel, set-up and run a LIVE campaign with you, and explain the jargon so that you understand how to analyse its performance. It’s all hands on deck!

Stop us to ask questions. Get us to repeat it if you didn’t get it the first time. We get it and you’re welcome to at any time.



We do not expect you to learn everything there is to know about Facebook Advertising AND be all hands-on without having your brains fried by the end in one massive session, so we’re running our Melbourne training workshops over a 2-part series:

facebook advertising
workshop 1

The landing page, the sales funnel, lead magnets and setting up your Business Manager and Facebook Pixel - all the prep and hooks to help your ads convert.

FB Ads in action icon.png

facebook advertising
workshop 2

Setting up your campaign structures, audience targeting, creating your LIVE Facebook Advertising campaign, learning key metrics and retarget your engaged audience.




Two sessions over 2 consecutive weeks. All covering different stages of the Facebook Advertising process and broken down into chunks so that there’s no overwhelm, no information overload, no “I know most of this”.

Depending on your level of knowledge, you can attend 1 workshop or both. The choice is up to you and what YOU need to learn. But places are limited (the only way to keep them customised and really hands-ons), so purchase the bundle if you think you really want to #win at Facebook Advertising.

These are training workshops with no bells and whistles (as much as we want magnificent grazing platters and champagne) to keep the costs low. Your workshop registration includes a simple yet satisfying lunch, covers the cost of our venue hire and all the mama fuel (read coffee or tea) you can consume in 4-5 hours.

BUT WAIT, THERE’S MORE (yes, like one of *those* ads..haha), once you sign up, We send you a pre-workshop questionnaire so that we get to know your business and LEVEL OF experience (Or lack thereof - HA!) so that we can customise the training session to suit you best. you get immediate access to our private Facebook group “Facebook Ads Collective” so that you can get to know your peers, have opportunities to voice out the areas you need help with and have our ongoing support for an extended 1-month. So We'll basically be helping you with your facebook advertising strategy from the.momenT.you.sign.up. YEP!

So if this sounds like what YOU need to flourish in your business, sign up now. It is *seriously* worth the investment AND your extremely valuable time.


Teaming with us at Mamas Collective East is Veena Gandhi from Digital Street. A Facebook Ads genius, a self-proclaimed geek, a mama of an 11 year-old tween, and a cheap date (she’s done after one glass of wine!). Thank goodness she’s also a coffee-lover.

Veena has been in the industry for 12 years and has worked with some of the leading advertising and research agencies (read Leo Burnett, McCann-Erickson, A C Nielsen and Ipsos) across a number of different industries and brands such as Minute Maid juices (a Coca-Cola product), Hewlett Packard, and IPl.

She runs her own agency and although she’s primarily a white-label provider (which means she subcontracts and pumping out the strategies, the targeting, the ads...etc) to advertising agencies, she’s grown an affinity to help small businesses with their digital solutions.

She’s passionate about helping small businesses understand the power of Facebook Advertising as she *knows* it works, she’s done it, even on small business budgets.