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Why We Exist Phenie & Sammy Collab With Us
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Supporting Modern Mamas in Business
 
 
 
 

We are a Collective based in
Melbourne’s East for mamas in business

 
 

This is your space to connect and collaborate with like-minded business mamas
and the resources and tools to help your business flourish.

 
 
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Come One, Come All

the events

Let's make magic TOGETHER

collab with us

 
 
 
 
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|| It's been almost a month since our Facebook Advertising Training Series with @digitalstreetwithveena. Now we're asking, what next? ⠀ What business skills do you want under your belt to help up your game? 📚 ⠀ #upskill #localcollaborateflourish 📷 by @3yproductions
|| T R U T H ⠀ Happy Monday peeps. Let's do this 👊🏼 ⠀ #newweek #localcollaborateflourish
|| Weekend vibes ☕️💤 ⠀ That's after Saturday morning soccer and netball, two loads of washing, vacuuming, mopping, putting away last weekend's wash load, aaaand a kids birthday party. #mamalife ⠀ #localcollaborateflourish
|| We recently had a discussion about valuing ourselves. ⠀ Many of us small business owners tend to undervalue ourselves, especially if we work from home. ⠀ We gotta stop. PRONTO. Know your worth, THEN ADD TAX 💪🏼 ⠀ #becauseyoureworthit #localcollaborateflourish
|| Do you know who your business is talking to? ⠀ One of the biggest issues when we talk to other small business owners is that they don't know who they're actually talking to. ⠀ Telling us you're targeting "Women who want candles to make their home feel good" when you sell candles is *not* identifying your customer. ⠀ ⠀ Your customer avatar is a fictitious character that represents your ideal customer. ⠀ Give this person a name, list their demographic and psychographic traits, their interest and their hobbies. Picture this person as a REAL person so that every time you do ANYTHING, ask yourself, is this person going to buy it? ⠀ It should be more like: Jane is a 35yo married mother of a 3 and 6 yo from Doncaster. She runs her own small business in bookkeeping from home. She works about 4 hours during the day, and spends the rest of her daytime over the week with household chores, her pilates classes and on the odd occasion, lunches with her mother who lives about 40 minutes away. ⠀ She contributes about $40,000 to her household income of $145,000. Her husband, who is in banking, usually comes home late during the week and contributes to the household chores where he can. ⠀ Jane loves pretty things and adores hand-poured candles because they make her home comforting since she spends so much time there. It also freshens up the house for when guests arrive. ⠀ In her downtime, Jane likes to pour over Facebook, Instagram and Pinterest - to get in on the goss and to look at *pretty things*. ⠀ Now, even though this was just thrown together for the sake of this Insta post, doesn't that give you a better picture of who this candle-maker is talking to? ⠀ This week, we're going to help our tribe define their customer avatar, want in? Join our Facebook Group and sign up to our emails! (Links in bio 👆🏼) ⠀ #tipoftheday #localcollaborateflourish
|| Monday morning struggles. ⠀ We seriously had to drag ourselves outta bed this morning. Running late, I throw on the first thing I see and just brushed some water through my hair to flatten it down. ⠀ Result? ⠀ ⠀ Oily, flat hair with baggy lounge clothes 🤦🏻‍♀️ Talk about lowering standards! 😅 ⠀ - Phen x ⠀ #mumlife #localcollaborateflourish RG: @megsschutte
|| In all SATC style, we're off with two other mamas for a night out in town tonight. 👯👯‍♂️ ⠀ Unlike Carrie, Miranda, Charlotte and Samantha, most of us mamas heading out always have a list of to-dos before these uber special occasions ✨ ⠀ • Dinner ready/ kids fed • Kids bathed and changed • House tidied ⠀ Nodding your head? ⠀ Tonight, we're leaving it to our hubbies. *Dusting off hands* They can sort it out. ⠀ The only thing we need to deal with now is "WHAT DO WE WEAR?!" 😱😅 ⠀ #mumlife #localcollaborateflourish
Friday, ladies! ⠀ We love @meganhess_official and was disappointed we couldn't make it to @businesschicks event at @westfielddoncaster! ⠀ Meanwhile, we'll wipe away our tears and try to enjoy the weekend! (Who are we kidding? We had a massive week and can't wait to take a breather! 😅) ⠀ #weekendvibes #localcollaborateflourish
|| COLLABORATIONS || We have been super lucky to have worked (and working) with some very talented biz-mamas. The conversations are always supportive, ideas are so good and guess what? All LOCAL to us. So grateful to have our collective. We get the drill. We get the juggle. Together magic happens ✨ ⠀⠀⠀ #communityovercompetition #localcollaborateflourish
 
 
 
 
 
 
 
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