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Facebook Advertising In Action

  • MC Square 687 Doncaster Road Doncaster, VIC, 3108 Australia (map)

Facebook Advertising In Action is about the campaigns and the ads. The crux of Facebook Advertising.

> This is where the fun begins and you learn how to set up your ad campaigns.

In this training session, we will take you through, step-by-step, starting from your campaign structures to choosing your ideal audience to using the most effective copy and creative to take action or convert.

Many of you have probably attempted Facebook Advertising already, as Facebook makes it pretty easy to follow the prompts, but are you just taking a stab in the dark? Or maybe you’re “boosting” your posts believing that’s advertising? *GASP* NOOOOOO. Do you truly understand who you’re talking to, what “bait” will lead them to take action, and what visual message is best responded to?

We want you to develop compelling, powerful ad creatives (that means images, videos etc.) to help portray your message within the Facebook or Instagram feed.

THEN, of course, we look at those little metrics and understand what all that jargon means and how you can use them to maximise your advertising dollar and get the most ROI.

To give you that extra support before and after the Facebook Advertising Workshop Series, you get immediate access upon sign up, to our private Facebook group “Facebook Ads Collective”. Get to know your peers, have opportunities to voice out the areas you need help with and have our ongoing support for an extended 1-month. You could use it to show your ad creatives before they go live, or clarify questions you can’t remember the answer to. It’s a safe haven for our little Facebook Advertising workshop crew.

Facebook advertising is super powerful and we want to give you to have the magic power to use it. So if you want to learn how to set-up Facebook advertising in a super hands-on training session, and ensure that you’re maximising every dollar spent, then this is for you.

|| What we’ll cover:

  • Structure of Facebook campaign

  • What ad objective to choose and why?

  • Audience targeting/ persona

  • Setting up an ad

  • Kind of images to choose

  • Facebook ad copy that converts

  • Retargeting

  • Creating Custom and Lookalike Audiences

  • Understanding key metrics and how to read them: Impressions, Reach, CTR, CPM, Relevance score, etc.

|| What you get out of this workshop: 

  • Hands-on experience with setting up a Facebook campaign

  • How to choose your target audience and ads

  • We will make sure you set-up ONE Facebook campaign with us :)

|| What to bring / prepare:

  • Laptop & smartphone on the day of the workshop

  • And a great attitude to learn!

  • Ensure Facebook Pixel is installed on your website/landing page and Facebook Business Manager set up.

Note: To get the most out of this workshop, your website is ad ready, you have lead magnets ready to go (offers) and you know exactly who you’re talking to in your sales funnel. Check out our Facebook Advertising Bare Basics.

|| Your Investment:

  • $199 for 5 hour workshop


|| Our Trainer:

V E E N A,

The Trainer

Teaming with us at Mamas Collective East is Veena Gandhi from Digital Street. A Facebook Ads genius, a self-proclaimed geek, a mama of an 11 year-old tween, and a cheap date (she’s done after one glass of wine!). Thank goodness she’s also a coffee-lover.

Veena has been in the industry for 12 years and has worked with some of the leading advertising and research agencies (read Leo Burnett, McCann-Erickson, A C Nielsen and Ipsos) across a number of different industries and brands such as Minute Maid juices (a Coca-Cola product), Hewlett Packard, and IPl.

She runs her own agency and although she’s primarily a white-label provider (which means she subcontracts and pumping out the strategies, the targeting, the ads...etc) to advertising agencies, she’s grown an affinity to help small businesses with their digital solutions.

She’s passionate about helping small businesses understand the power of Facebook Advertising as she *knows* it works, she’s done it, even on small business budgets.

So why did we choose to collaborate with her?

‘Cos she knows her sh*t. One coffee meet-up later, she’s throwing around all these ideas and ways to improve campaigns AND she says want to teach small business owners how they can do it themselves too. *LAAAAHHHH* That was music to our ears. It was the golden moment. It was at that point we knew...we just *knew* that she was our mama to help train our tribe in what’s been the most asked-for upskill. Thank you Veena for helping us geek-up our Collective.


The Facebook Advertising Training Series

In a series of hands-on Facebook Advertising workshops, Mamas Collective East and collaborating partner, Digital Street, are going to take you through the tools, tactics and hands-on training so that you can effectively run your own Advertising campaigns on Facebook and Instagram (Juuuuust in case you didn’t know, Facebook owns Instagram so with Facebook’s Business Manager, you can run ads for both platforms. Did we just hear a “booyah!”?)

With over 2.2 active billion users, that’s approximately one-third of the global population, Facebook offers the largest social network OF.ALL.TIME! So why wouldn’t this savvy group of business mamas want a piece of that?

If you’re not already spending on Facebook Advertising, you don’t want to be missing out on an amazing opportunity to reach highly targeted customers, riiight? Or perhaps you have dabbled in it, but it’s not giving you the return-on-investment that you had hoped for and need to understand WHY?

We want you to walk away knowing how to run successful ads for your business - whether you are an eCommerce retailer, service provider, consultant, coach or VA looking to upskill. In these sessions, we will have your website or landing page ready for ads, help you install your Facebook Pixel, set-up and run a LIVE campaign with you, and explain the jargon so that you understand how to analyse its performance. It’s all hands on deck! Stop us to ask questions. Get us to repeat it if you didn’t get it the first time. We get it and you’re welcome to at any time.

We do not expect you to learn everything there is to know about Facebook Advertising AND be all hands-on without having your brains fried by the end in one massive session, so we’re running our training workshops over a 2-part series:

No. 1 || The landing page, the sales funnel, lead magnets and setting up your Business Manager and Facebook Pixel - all the prep and hooks to help your ads convert.

No. 2 || Setting up your campaign structures, audience targeting, creating your LIVE Facebook Advertising campaign, retargeting and key metrics.


Two sessions over 2 consecutive weeks. All covering different stages of the Facebook Advertising process and broken down into chunks so that there’s no overwhelm, no information overload, no “I know most of this”.

Depending on your level of knowledge, you can attend 1 workshop or both. The choice is up to you and what YOU need to learn. But places are limited (the only way to keep them customised and really hands-ons), so purchase the bundle if you think you really want to #win at Facebook Advertising.

These are training workshops with no bells and whistles (as much as we want magnificent grazing platters and champagne) to keep the costs low. Your workshop registration includes a simple yet satisfying lunch, covers the cost of our venue hire and all the mama fuel (read coffee or tea) you can consume in 5 hours.

BUT WAIT, THERE’S MORE (yes, like one of *those* ads..haha), once you sign up, we send you a pre-workshop questionnaire so that we get to know your business and level of experience (or lack thereof - ha!) so that we can customise the training session to suit you best. You get immediate access to our private Facebook group “Facebook Ads Collective” so that you can get to know your peers, have opportunities to voice out the areas you need help with and have our ongoing support for an extended 1-month. So we'll basically be helping you with your Facebook advertising strategy from The.Moment.You.Sign.Up. Yep!

So if this sounds like what YOU need to flourish in your business, sign up now. It is *seriously* worth the investment AND your extremely valuable time.

Earlier Event: 18 October
Facebook Advertising Bare Basics
Later Event: 24 November
End-of-Year Soirée 2018